Case study
STG Badkamers – Inspiring Bathroom Renovations with a Clean Digital Experience
A modern Drupal platform for STG Badkamers that connects customers with bathroom inspiration, renovation guidance, and showroom visits seamlessly and professionally.
Project overview
STG Badkamers is STG Group's B2C platform, offering full support for bathroom renovations. From first ideas to finding an installer: the website guides the user step by step towards their ideal bathroom. As developer I translated the approachable brand feel into an intuitive, high-performing Drupal site.
Under the banner of Novation
Technologies & Features
- Drupal 9 with modular components for flexible page building
- Twig & custom theme for pixel-perfect design implementation
- Appointment module for showroom visits
- Guided user flows: inspiration → advice → installer
- Mobile-first design
- Performance optimisation: lazy loading, caching, CDN-ready
Highlights
- Clear, inspiring UX for a non-technical audience
- Editorial freedom through paragraphs
- Local approach with showroom finder
- Conversion-focused flow: “Get inspired” → “Request a quote” → “Book an appointment”
- Ready to expand with new features or content
